SAFE STEP KIDS is a multi-platform public service programme created by Prudence Foundation, in partnership with International Federation of Red Cross and Red Crescent Societies (IFRC) and Cartoon Network. The SAFE STEPS Kids First Aid programme provides children and youths with life-saving information that will equip them with the knowledge on what to do when they encounter someone choking, with burns, broken bones or bleeding wounds.

Educational and fun, this programme teaches life-saving skills through a series of entertaining videos, posters, comics and safety cards that feature beloved Cartoon Network characters, the We Bare Bears! These materials are available in English, Mandarin, Thai, Bahasa Indonesia, Vietnamese, Bahasa Malaysia, Tagalog and French. Visit the website here: https://www.safestepskids.com/first-aid.